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design firms need marketing and team building action plans |
Now more than ever, design firms must differentiate themselves to stand out in a competitive marketplace. Firms are frequently good at completing the first steps in the process — setting strategy and creating a distinctive visual identity.
Most successful firms take their strategy and identity to the next level. By linking their business goals with everyday activities, they bring strategy to life by enabling their staff to consistently contribute to the bottom line.
Jeni works with design firms to first clarify their business goals and then create action plans that help everyone in the organization understand how their role adds real value. She also helps principals and owners define the roles and skills they need in their firm to succeed. From marketing plans to client service programs to organizational roadmaps, she meets the marketing and team-building needs of design firms who want to thrive in today's economy.
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